You know, woo woo music as in the Twilight Zone theme song or such. The computer’s efficiency was bound to reach this point and you can bet it will get better and better. Yesterday, after picking up the mail, there was an envelope from Kroger. I received an envelope previously from them, but it was junk and tossed into the recycling box.
But this envelope made the hairs on my neck stand up and salute. It was filled with offers for either free or discounted products that I have previously bought. I can’t figure out the angle. Free things tend to cost me extra money or at least that’s my experience. But back on point. Yes, I know my address is a matter of public record so it’s no surprise that I receive mail from them; however, the coupons were a surprise. I know that supermarkets keep records of what people buy for inventory purposes. I didn’t realize that they have improved the program to target buyers and send them coupons for those previously purchased items.
It goes even further than that since I was also targeted by insurance companies when Medicare time was approaching. AARP has been trying to communicate with me for years, but since I won’t respond they have just about given up. Junk mail used to be very random and 1,000 pieces of mail would be mailed out with the hope of getting a ten percent return on that small investment. Out of that ten percent, or 100 people, you hoped to actually talk with ten responders, and make a sale to at least one of the ten.
The odds are probably much higher now since mailers can be so targeted so specifically. Junk mail is now an art form. Computers, along with upgraded printers, have enabled everyone to make professional looking mailouts. But it’s really scary that there is so much information out there. Big Brother is evident more and more. While writing this post, I received an e-mail with the photo shown below of an advertisement mailed in 1928. Perhaps, it is true that the more things change, the more they stay the same.